Why using Facebook is a Must for your Business

Written by localdirect on . Posted in Social Marketing

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Why using Facebook is a Must for your Business

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Facebook has over a billion members, which equates to around one sixth of the world’s population.  That’s a lot of people! When you take this statistic into account, there’s no wonder that Facebook is bursting with potential new leads and customers.  Facebook is too big an opportunity to miss for any business, so why shouldn’t you get a slice of the pie?

There’s no escaping the fact, if you don’t have a Facebook business page, you’re doing yourself a huge injustice.  Your larger competitors will most definitely have a page on Facebook.  And your local ones will be steps ahead of you if they’re on Facebook too and you aren’t.  Businesses are becoming much more aware of the importance of being on Facebook so don’t get left behind.

Bearing in mind our statistic from earlier, Facebook is the ideal arena to advertise your products and services.  Facebook is the modern day equivalent of the Yellow Pages, so if someone wants to find out information about your business, they’re gonna look for you on Facebook.  And if you’re not there, then that’s a potential customer lost.

One real advantage of Facebook is that it’s a great tool for asking for feedback from your customers and listening to what they have to say. People can be reluctant to fill in surveys or complete lengthy forms, but ask them informal questions on Facebook about how you could improve your business, and they will be happy to help you out.  People are more likely to speak their mind when interacting on Facebook, for example, a customer is hardly gonna tell you to your face if they think your restaurant’s decor is looking a little drab, but they’re more likely to be honest with you in the comfort of a social network where they’re less likely to feel awkward or embarrassed.

Interacting with your customers in this way can provide you with a wealth of information, giving you vastly greater knowledge about what your customers want.  After all, giving your customers what they want is surely the key to a successful business, and if you don’t know what it is that they want, then you need to find out, and as we said before, Facebook is the best way by far to do this.

If you’re still not convinced, take a look at the statistics below:

  • 94% of businesses are using Social Media to market their products and/or services.  That leaves only 6% of businesses not making the most of this opportunity
  • 69% of consumers are more likely to use a local business if it has information available on a social network
  • 42% of B2B and 67% of B2C businesses have gained customers via Facebook
  • Inbound Marketing (Social Media/Online) is 62% cheaper than traditional    marketing techniques
  • 97% of an individual’s purchasing decisions are influenced by online marketing
  • 70% of consumers go online as their first port of call to find out information about a local business
  • 92% of consumers trust peer recommendations – only 14% trusting advertisements
  • Facebook Business Pages contribute to your SEO
  • Updating your status on Facebook daily contributes to SEO
  • 74% of Facebook Friends say they value regular posts

Sources – IDoFacebook.com, Hubspot, eConsultancy, RazorFish.com, Social Media Today, Comscore, SmallBizTrends

Why use FanBoom?

FanBoom

Still not convinced?  Well if the standard features offered by Facebook are not enough to sway your decision, then the added features made possible by integrating FanBoom with your Facebook page can really take your marketing to another level.  Here’s just a few of the key benefits:

Enhanced Branding

With FanBoom you can create a truly awesome business Facebook page.  FanBoom’s powerful WordPress-based editor enables you to create customised Facebook pages by yourself, avoiding the costs of hiring a designer.  You’ll have complete freedom to build your own page to exactly how you want it, using a range of different themes, layouts and styles which are fully customisable.  You can add cool functions to your page such as slideshows and accordions, increasing the ‘wow’ factor whilst also making your page look highly professional.  In no time at all, you can have a branded Fanboom page, where fans can post comments, share photos, ask and answer questions and interact with you.

Improved Fan Engagement

FanBoom also makes attracting fans simple by making extensive use of some of Facebook’s best viral capabilities.  Engaging your fans with interactive features such as fan gates, competitions and free giveaways has never been easier. Keeping your fans engaged is vital to maintain their loyalty to your brand. Having a variety of activities for your fans to participate in is a great way to achieve this and by tapping into Facebook’s viral aspects, you can be sure that your page will quickly grow in popularity.

Convert Fans to Customers

So, you’ve got Facebook fans, now what?  FanBoom provides multiple ways to improve the chances of fans becoming customers.  By simply capturing the email addresses of your fans into your auto-responder of choice you significantly increase the likelihood that they will become a customer in the future.  FanBoom provides multiple ways to incentivise fans to opt-in for repeat marketing without appearing needy or using aggressive marketing techniques.

FanBoom even have a Store Builder feature where you can set up shop on your Facebook business page, adding another sales outlet without all the overheads.  What could be better?!

Hopefully, you’ll now have a greater understanding of the significance of Facebook in today’s marketing arena.   Ignoring Facebook is no longer an option for anyone who wants to succeed, especially in today’s tough economic climate.  Combined with FanBoom, Facebook becomes a powerful marketing force capable of elevating you above your competitors, separating your business from the masses and most importantly, bringing new customers to your door.

We’ve barely scratched the surface of what FanBoom has to offer so Check out Fanboom today and Sign up for free.

Why use Social Media Marketing?

Written by localdirect on . Posted in Social Marketing

social media marketingSocial Media Marketing through sites like Facebook and Twitter has taken the business world by storm, bringing a whole new and exciting dimension to on-line marketing.  Most big companies are already using Social Media Marketing in some form or other and lots more are jumping on the band wagon every day.  But it’s not just large corporations who can take advantage of the social media boom.  Social Media Marketing allows you to compete directly with your larger competitors (and smaller ones alike).  So, what could be better?

Social Media Marketing – Facebook

With 750 million members, Facebook is a phenomenally popular social networking site.  Through the use of fan pages, news feeds and groups Facebook provides you with an astounding opportunity to connect with your current customers and market to your future ones in both a local and global arena.  With Social Media Marketing such as this, in addition posting that leaflet through doors in your area, you can post it to the whole world!

Facebook marketing is one of the most powerful tools you can access within the world of Social Media Marketing.  Using Facebook fan pages you can gain the visibility you crave in order to compete with the big boys.  Below is a list of a few things you can do using a Facebook fan page, however, the list is endless.  A bit of creative know-how can provide you with a supply of fresh ideas to make the most of it.

You can;

  • promote an event
  • create brand advocates
  • include a link back to your site
  • add unlimited photos and videos
  • track the number of new Facebook fans, wall posts and ‘likes’
  • talk to your customers and gain valuable feedback through surveys and questions – this can be a priceless piece of market research

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The Advantages of Social Media Marketing

What do you think about when you think of Starbucks?  Obviously coffee comes to mind, but in what setting?  Going for a coffee with a good friend; grabbing that coffee to go on the way to work to make the start of the day more bearable; going somewhere nice and comfy when you’re feeling a bit down?  What Starbucks offers to its customers is not just coffee, a product or a service, it’s an experience.  This same theory can be applied to the use of Social Media Marketing.  What you’re creating is a platform on which to sell your products or services to new and existing customers.  But what you’re also doing is building a rapport with your customers, whereby your brand creates an on-line community which gives your customers a sense of ‘experience’.  This creates a sense of customer loyalty, which, in turn, leads to brand power which ultimately leads to sales of your products and services.

With Social Media Marketing you can allow your genuine passion for what you do or sell to shine through.  This allows people to relate to you and your business which creates the psychological effect of ‘pre-selling’, which can result in a higher conversion rate of visitors to customers.

Social Media Marketing is becoming a ‘must have’ in the world of marketing.  It enables smaller businesses to follow in the footsteps of their larger competitors and use the same marketing techniques as the big boys but without a huge financial outlay.  In many ways, social media is a great leveler as even the smallest business has access to the same tools as the largest multinational.  Yet on the other hand, early adopters of social media are already reaping the benefits of a strong customer-business relationship and there is a clear and ever present danger that the gulf between large and small, early adopters and those lagging behind, will grow.  There is no time like the present to harness Social Media Marketing as sitting on the fence will only allow your competitors to get a head start.  According to a survey conducted by EpiServer, 84% of businesses would rate their own social media marketing efforts as poor or average.  The survey also found that 69% of UK businesses intend to appoint a Social Media manager this year, 41% saying they expect to hire one within the next twelve months and 28% already having one in place.

Perhaps you’ve already started to pursue social media marketing but are feeling overwhelmed by the vast variety of options and are not quite sure where to place your efforts.  LocalDirect are social media experts and have a variety of services aimed at helping small to medium sized businesses set up and manage powerful social media marketing strategies.

Social Media is here to stay so isn’t it time to start making the best use of social media marketing in your business?  Make the most of this golden opportunity to connect with new and existing customers and elevate yourself above your competitors.  According to Payscale.com the average salary of a full-time Social Media manager would set you back any between £47,829 and £78,297, which for many is simply not an option, especially considering the current state of the economy.  But there is an alternative.  With LocalDirect you only pay for the services you want and for how long you want them.  Simply visit our Social Media Marketing Services page to find out more.