Mobile marketing now encapsulates a multitude of forms: from text-based SMS to sophisticated mobile websites. We believe that the key to a successful marketing strategy is an integrated, synthesised approach – not over-relying on one particular channel but exploring all possible ways of communicating your message with your customers.
People remember 80% of what they see, 30% of what they read and only 10% of what they hear. But combine all the senses and you’re onto a real winner. No wonder smartphones, offering the full array of sensual experience, are growing so fast!
Smartphone penetration in the UK is now around 22% – and rising. This is a great opportunity for any business looking to explore new marketing avenues.
With this in mind, in addition to our SMS marketing service, LocalDirect have developed a suite of visual, smartphone-ready, mobile marketing solutions to tantalise the senses:
As web access has evolved, with more and more people accessing the web through mobile devices, so web-sites have evolved too. Consumers now expect to access web content in a quick and ready-to-use fashion wherever they are. And consumer research reveals that a low-effort experience is the key to long term customer loyalty.
If a lot of effort is required to decipher your website, and it fails to immediately engage potential customers, you risk losing sales.
For a business like a take-away, an effective mobile website could be the difference between a quick, effort-free sale and losing out to a more accessible competitor.
LocalDirect specialise in designing attractive, modern mobile web-sites that load quickly on all mobile devices. You can either have a icon based website like the LocalDirect one (visit this on your smartphone or shrink your internet browser to the size of a phone) or text based solution for even faster load times.
Do you have a mobile website? If not, LocalDirect can help. First click here to see what your website looks like with our mobile phone simulator, then fill in our mobile website info form with your company details and requirements and we’ll get back to you.
Integrating Digital Mobile Marketing Pages with ‘Physical’ Marketing Material (Using QR Codes)
If the first digital revolution was about the digitization of everything physical, the second revolution is about putting the digital back into the real world!
QR codes enable you to link to a mobile-website simply by scanning the code with a QR reader App linked to your phone’s camera (on your iPhone, Blackberry or Android phone). QR codes are basically physical links that look like barcodes and can be placed anywhere – for example, your paper marketing material and business cards. We can advise you on how to make the most out of them.
Try scanning the image to the right which will take you to LocalDirect’s mobile optimised website.
Imagine the possibilities of integrating QR codes with your existing printed media, with posters, flyers and menus, enriching your existing promotional materials with rich digital mobile marketing content.