QR Codes

A QR code (short for quick response) is a two-dimensional bar code which is readable by smartphone apps which use the phone’s camera.  Big businesses are rapidly scaling up their use of this new technology and smaller businesses need to make sure they are not left behind.

What can QR Codes do for your Business?

QR codes can benefit your business because they enable your customers to interact with you company whilst on the go.  Basically with a QR code you can store data in an image format which is decodable with a QR reader.

This data can be anything from a simple link to a mobile website, a mobile flyer, image or video, or more complex data such as full contact details with clickable links to phone numbers, email addresses and websites.

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Part of the beauty of QR codes is that they can printed on anything, from your posters and print flyers to magazines, clothing or anything else which carries your brand.  They can be as small as a postage stamp or as large as the side of a building and can also easily be embedded on to your website, facebook page, used as your twitter avatar or put to a million other good uses.

Consider the following uses for QR codes:

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  • Take-aways and restaurants could give out cards which contain a QR code which links directly to their menu on a mobile website. Their customers can carry this card with them wherever they go just like a business card and the menu is easily accessible in seconds.
  • Estate agents could place a QR code on all of their for sale signs or shop window adverts. Anyone interested in the property could quickly scan the QR code and instantly get more pictures or even a video tour of the inside of the property.
  • Bars and nightclubs could use QR codes to direct your customers to special offers or to encourage them to opt-in to your SMS mailing list.

You’re only limited by your imagination.  Fortunately, at LocalDirect we have thought of hundreds of potential uses for these funny little squares.

Mark our words, you’ll be seeing plenty of these QR codes in the future.  Why not stay ahead of the curve and contact us today to discuss how you could integrate QR codes and mobile marketing with your existing marketing strategy.

Don’t forget to check out our other great mobile marketing services.

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